While transforming itself from an alumni magazine into a diversified global media company, it became clear that Technology Review needed a scalable and coherent identity system that was resilient enough to work in both print and digital formats. It needed an identity commensurate with its ambitions – and worthy of its mission.
Founded at MIT in 1899, the company derives its authority from the world’s foremost technology institution. It seemed obvious that this affiliation be not only affirmed, but celebrated, so we began by renaming the company MIT Technology Review.
The redesign process then proceeded by taking stock of the graphic heritage of MIT in general and Technology Review specifically, appropriating the best ideas from the past and updating them for the modern media environment. We paid special attention to the midcentury work done in the MIT Office of Publications by Muriel Cooper, Ralph Coburn, and Jacqueline Casey – work that defined the look of MIT in the Modern era.
We then developed small but durable typographic and color palettes for all communications and devised a modular graphic and naming system that could be applied to print projects, digital experiences, and in-person events.
Altogether the MIT Technology Review identity system comprises 242 distinct graphic marks in six languages. But the number of permutations possible within the system is infinite – perfect for a company with ambitious plans for growth.
Read more about the methodology behind the redesign here.