Projects: The Campaign for Smith, The Campaign for Boston University
Client: Smith College, Boston University
Top: Smith College's ambitious multi-year capital campaign was kicked off with a variety of print pieces, including this double-sided accordion-fold booklet. On one side, the President articulates the institution's commitment to making a Smith education available to any talented young woman who seeks it; on the other, she lists the specific financial goals of the campaign.
Middle: In a booklet-within-a-booklet, current students describe the value and meaning of a Smith education while the college makes an economic case for an all-new financial aid program.
Bottom: By combining charts, information graphics, and stunning campus photography, this 24-page report provided prospective donors with a concise overview of the scope, scale, and strategy of Boston University's billion-dollar capital campaign.
Projects: The Smith Fund, Joslin Science
Client: Smith College, Joslin Diabetes Center
Top: A coordinated series of publications, display advertisements, direct appeals, and cross-media communications help The Smith Fund raise operating income for Smith College, a private liberal arts college for women, located in Northampton, Massachusetts.
Bottom: Joslin Diabetes Center is the world's preeminent diabetes research and clinical care organization. Elegant companion magazines report on the current state of research – and honor the generosity of those who make that research possible.
Project: Anniversary Celebration, Smith Reunions, Smith Travel
Client: Alumnae Association of Smith College
Top: Smith College is a world-class private liberal arts college for women, located in Northampton, Massachusetts. Street banners celebrating the 125th anniversary of the Alumnae Association were among the first pieces to feature the organization's new graphic identity.
Middle: Save-the-date postcards and a brochure with registration information help publicize festivities for returning alumnae. These pieces were printed using digital technology, which minimizes waste, speeds production, and enables personalization – each addressee received information specific to her and her reuniting class.
Bottom: A 30-page trip catalog and coordinating display advertisements publicize the educational travel programs available to Smith College alumnae, their families, and their friends.