Client: Massachusetts Institute of Technology

Services: Brand identity, motion graphics, stage and environmental graphics, publicity, copywriting

Teammate: Kyle Thomas Hemingway

The Emerging Technologies (EmTech) Conference at MIT brings attendees face-to-face with the technological breakthroughs that are transforming the way we live and do business. Each year, this unique event brings together business leaders, venture capitalists, senior technologists, and an extraordinary group of the top 35 innovators under the age of 35—MIT Technology Review’s TR35.

The EmTech identity system underwent a comprehensive redesign to coincide with its 20th anniversary. A mesh wave, symbolizing the continuous flux of technological change, provided a dynamic backdrop for a bold new logo. These designs were then grounded with a vibrant, minimal color palette that brought energy and consistency to a variety of promotions, merchandise, and environmental graphics for the celebration.